Software built around the way you actually work.
Spreadsheets break. Off-the-shelf SaaS bends you into its shape. We build the internal tools, portals and platforms that fit your real operations — and grow with them.
Software that earns its line in the P&L
We only build custom when off-the-shelf genuinely loses. You'll know which one fits before we send a proposal.
Operations, finally observable.
Admin dashboards, ops consoles, inventory systems, reporting suites — replacing the brittle stack of Sheets + Zaps + manual checks that's silently eating your margin.
- Custom dashboards & admin
- Role-based access control
- Bulk import / export
- Audit logs + change history
- Connected to your real data
Investable from day one.
We help founders take a deck to a real product in 8 weeks — auth, billing, multi-tenant, observable, demo-able.
- Multi-tenant architecture
- Stripe / Paddle billing
- Onboarding + docs
- Analytics + funnels
- SOC2 / GDPR foundations
What ships in a custom build
Every project includes the unglamorous foundations that make software last.
Discovery + spec
User stories, ERD, API contract and architecture diagram — signed before sprint one.
Design system
Reusable component library so new screens take days, not weeks.
Auth + permissions
SSO, RBAC, audit logs — production-grade, not bolt-on.
Billing & quotas
Stripe / Paddle, usage metering, plan gates and dunning.
Integrations
REST, webhooks, Zapier, Make, native to your CRM / ERP.
Observability
Logs, metrics, error tracking and on-call runbooks.
Hoe wij werken
Een strak, transparant proces — geen mysteries, geen scope creep.
Product discovery
2-week sprint with stakeholders to lock the why, the who, and the smallest version that's actually useful.
Design + prototype
Clickable prototype validated with real users before code starts.
Engineering sprints
Two-week cycles with live demos. You see progress weekly, not at the end.
Launch + scale
Soft launch with pilot users, then ramp. We stay through the first scaling event.
Engineering stack
Samenwerkingsopties
Kies wat vandaag past. Schaalt mee als je groeit.
2-week product + technical discovery.
- User research
- Architecture diagram
- Clickable prototype
- Scoped MVP proposal
8-week MVP to first paying users.
- Senior squad (3 people)
- Design system + UI
- Auth, billing, multi-tenant
- Pilot launch support
- 90-day warranty
Embedded team for ongoing velocity.
- 2–3 engineers + designer + PM
- Sprint planning + demos
- On-call coverage
- Quarterly roadmaps
Wat mensen ons vragen
How do we know custom is the right call?
We'll tell you. Half our discovery calls end with us recommending you stick with Airtable + a workflow tool. Custom only when math wins.
Who owns the code?
You — full IP, in your repo, from commit one. We don't license, we don't lock in.
Can we hand it to an internal team later?
Yes. Every project ships with docs, runbooks and a 2-week handover sprint. Many clients eventually take everything in-house.
What's the smallest engagement?
A 2-week Discovery Sprint. It de-risks the build and you walk away with assets even if we don't continue.
Have an operation that's outgrown the spreadsheet?
Book a free 45-min workflow audit. We'll tell you honestly if custom is the move.
